Motorola gives glimpse of new Moto 360 - http://clapway.com/2015/08/15/new-moto-360-smartwatch-123/

In a market currently clamoring for more tech-savvy watches, a large portion of eyes may be on the Apple watch, but Motorola plans to change that with a successor to its wearable watch, the new Moto 360, which was recently teased.

What’s coming for the new Moto 360

In true troll-like teasing fashion their twitter profile had shown a twitter post that allegedly showed the new tech, but it was shortly deleted afterwards. The tweet was speculated to have originated from Lenovo CEO Yang Yuanqing, although details have been especially mum, there was also a tweet citing September 3 as the date where consumers could look forward to a new Moto 360, but this tweet has also been subsequently deleted as well. Although the post was deleted just as quickly as it was posted, it was enough to get the internet buzzing about the potential competition that could be garnered from a market that isn’t dominated by one tech giant and the resulting innovation that could arise from said competition.

Consumers can expect at least two Moto 360 models

The newest Moto 360 is coming in two models according to regulatory documents that were released in Brazil. Anatel, the Brazilian equivalent of the FCC in America, had to grant Motorola authorization to operate in Brazil. Much like their American counterpart, they are responsible for regulating legal commercialization of products, and it was those same document requirements that pointed to two models of the Moto 360 coming out. 9to5 google showed a picture on their website detailing Brazilian documents speaking of a 360s and 360L product. The 360L version is reported to have a heavier battery coming in at 375 mAh while the 360s will supposedly have a 270 mAh battery. The current Motorola watch has a 320 mAh battery. Battery power could play not just a huge role in the amount of time it can stay on, but could also come to play a huge role in the way software runs.

What does this mean for the tech world

What this basically means is that consumers may have a new smartphone watch to look forward to, and may face a market that offers more options. Tease or no tease, only time will tell whether or not the newest incarnation of the Moto 360 lives up to the hype.

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Motorola gives glimpse of new Moto 360

#Interstitial #ads begone. - http://clapway.com/2015/07/27/google-scraps-interstitial-ads-after-recent-study-547/

Like an answered prayer, Google has decided to do away with interstitial ads on mobile devices.

What are Interstitial Ads?

The name given to these interstitial ads isn’t exactly descriptive if you don’t already know what they’re referring to. These are the ads that occupy the space between your mobile browser and the website you’re trying to view. A popular one, for instance, appears while trying to visit almost any forum. A user will likely be shown an ad saying something along the lines of, “Hey, you can view this forum via Tapatalk. Click here to download.”

Google Breaks Down the Statistics

In a new study done by Google, the company found out that these ads were just shy of being completely useless. In fact, so many people ignored these ads that Google decided to ditch the ad format completely.

Google used Google+ as the front end page for the study. When users would visit the site, they would be welcomed by an interstitial ad. From the study, only 9 percent of the users actually clicked on the ad, though that doesn’t mean they downloaded the app. That’s a pretty small number, but a staggering 69 percent of the users high-tailed it off the page entirely. A 9 percent click-through rate (CTR) actually isn’t that bad, but having so many users simply abandon the site altogether is pretty alarming.

When Google removed the interstitial ad they noticed that website activity had increased almost 17 percent while app downloads remained relatively stagnant.

“Based on these results, we decided to permanently retire the interstitial,” said Google+ software engineer David Morell.

Making Changes for the Better

A difficult part of Google’s job is maintaining harmony between the audience and the advertisers. Ads aren’t bad, but users want to see ads relevant to their interest and that they consider valuable, whereas advertisers want a good return on investment (ROI). After seeing the numbers, it was clear to Google that neither party was benefitting from the ad format.

Google will be publishing its findings in hopes that others will take a second look at using interstitials on their platforms.

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Google Scraps Interstitial Ads After Recent Study