Apple Store Now With Aggressive Ads, At Least Google Store Ads Can Be Removed - http://clapway.com/2015/12/13/apple-store-now-with-aggressive-ads-at-least-google-store-ads-can-be-removed/

Apple made some very good improvements with their latest iOS 9.2 updates. However, they also made an update that will have certain users throwing their phone on the ground. All users using an Apple phone newer than the iPhone 5s are going to be fine. However, if you use an iPhone that is 5s or older, you might want to hear this news about aggressive ads. Hey, at least in Google Store they can be removed.

APPLE RELEASES RIDICULOUS ADS FOR THEIR APPLE STORE

Let’s face it, nobody likes to receive annoying ads that will not stop coming. It is one of, if not the most, annoying aspects to deal with on technology devices. However, Apple does not seem to care. They just recently released their update for the iOS 9.2, and it will aggressively pop up ads noting users to upgrade to their iPhone 6s. This is why if you use this phone already the ads will not show up. It is only for users who update their iOS 9.2 with a phone older than that. Also, manual skipping is required to close the ads. This will lead users to have to stop what they are doing and close the ad. Apple clearly wants their users to upgrade their device, but this might be the wrong way to do it.

GOOGLE STORE HAS ADS TOO, BUT THEY CAN BE REMOVED

When users download apps from the Google Store, there is always a possibility of downloading ads with them. However, there is an app that can be downloaded to remove them. The AirPush Detector app will detect ads on the OS and it will alert users to remove them. Once that is done, they will not have to worry about those ads again. Ads are the best way for companies to push their products, but it is still annoying to users.

GOOGLE STORE MORE TOLERABLE THAN APPLE STORE

Google Store is going to become more tolerable than Apple Store after this. This is going for the people who have an iPhone 5s or older. Perhaps Apple’s purpose in this is to just annoy the ever living crap out of their iPhone 5s users until they break down and upgrade. Either this or it will backfire on them and they will just switch to a Google phone. Anyway you look at it, though, Apple Store just became more irritating.

Apple Store Now With Aggressive Ads, At Least Google Store Ads Can Be Removed

Snapchat is The Loser of The Year - http://clapway.com/2015/11/24/snapchat-is-7-times-worse-now123/

Snapchat lowers its cost for ad placement by a monstrous $600,000, and even with the slashed down expense, just a number of significant brands will get in on the action. Just a year go, it was set to $700,000, and currently it has been decreased by $600,000, but the $100,000 entry isn’t really inviting for potential investors.

Snapchat Has Few Fans When it Comes to Ads

With more than 100 million active users daily, it’s no secret why brand names want to obtain a piece of the Snapchat pie, in addition to the fact that that 63% of those customers are categorized as millennials, an enticing demographic. Investors are concerned about Snapchat’s $16 billion value, as it doesn’t appear to have revealed routine earnings yet. Fidelity lowered the appreciate of its stake in Snapchat by 25% back in September, making the company seem unable of satisfying advertisers’ expectations.

700,000 to 100,000 Real Quick

Brands that market on Snapchat are questioning whether the steep cost is worthwhile when the firm lags when it concerns targeting particular customers and also measuring advertisements’ efficiency. Despite Snapchat’s lack of social media coverage, General Electric tattooed a deal for a second advertising campaign to run throughout the vacations for 2 weeks.

Analysts Say It’s Already Below 100K

Today, The App is the best platform for brand names trying to find some large direct exposure, as countless young people make use of the message application each day. Experts believe that the price will continue to fall as the company tries to show its profit-making abilities to investors. A sector source even believes that the minimal cost has dropped listed below the $100,000 cost factor already.

Snapchat is The Loser of The Year

New Study Shows How Ads Damage Children - http://clapway.com/2015/11/23/new-study-shows-how-ads-damage-children123/

A research study released from Ofcom, a watchdog in the United Kingdom, reveals that Google and other web browsers are refraining from doing enough to make sure kids understand the difference in between paid search or sponsored ads and organic search results.

Kids Can’t Tell True from False on Google

Ofcom launched a research study revealing that 69% of kids ages 12 to 15 could not tell the difference between a Google search advertisement and the real results on an online search engine query page. The report analyzes the use of media usage, attitudes and understanding among those ages 5 to 15, along with details regarding the media accessibility and usage of kids ages 3-4. It additionally assesses how parents view their children’s media usage, and the ways they determine to limit or check usage of various kinds of media.

The Results Are Astonishing – ADs

Only 16% of kids ages 8 to 11 recognize whether they’re seeing an ad or search inquiry result. Kid count on most points they see on the internet as well considerably, as 19 % of young teenagers think online content has to be true. The younger they are, the more trusting they will certainly be. Although sponsored ads are distinguished by an orange box with the word ‘Advertisement’ or ‘Sponsored,’ just 16% of 8-11-year-olds and 31% of 12- to-15-year-olds that use internet search engine properly determined funded web links on Google as advertisements.

Kids Are Given Smartphones At A Young Age

Not remarkably, younger kids are online more often because parents give them the tools to access it. Four in ten kids ages 5 to 15 have a phone of some kind, and one in three have a smartphone, per the research. The chance of having a smartphone boosts with the age of the kid. The research discovered that 4% of five-year-olds own a mobile phone, 24% of 8-11-year-olds, and also 6% of 12-15 year-olds. In 2015, youngsters ages 10 are now more than three times more likely to have a mobile phone than a non-smartphone, 30% vs. 8%.

So in this digital age, shouldn’t children be more educated in things like programming and web browsing earlier? If we’re giving them the tools, then they should know how to use it, and use it to their advantage.

New Study Shows How Ads Damage Children

#AdBlockers may be good for you, but spell detrimental affects on #publishing industry entities. - http://clapway.com/2015/08/11/publishers-say-that-a-rise-in-ad-blocking-software-is-costing-them-billions-242/

People who use ad blocking extensions in their web browser do so because they believe it brings them a sense of peace and relief not typically found in normal browsing capacity. In the early days of the web, annoying ad pop-ups often hindered a user’s browsing experience, and while ads have grown to be a lot less intrusive, there are still a good number of advertisers who don’t follow good advertising etiquette.

PageFair and Adobe published a report on Monday that showed that usage of ad blocking software has grown 41 percent worldwide. The total number of active users hovers right around 198 million every month.

Ad Blocking Software Climbs to 198 Million Users

According to Business Insider, the 198 million consumers using ad blocking software only account for about 6 percent of the entire population of the web. However, publishers are expecting to lose at least $21.8 billion in 2015 alone, and that number is predicted to climb up to $41.4 billion by 2016, according to Adobe and PageFair.

Now, these numbers aren’t really fair to quote because it isn’t costing publishers any money to not run advertisements; these massive numbers are purely figurative, which is an important distinction to make.

One graph published in the report illustrates that the growth of ad blocking software really didn’t change much until 2013. From July 2009 to June 2013 the user base grew from 21 million users to 54 million. But from July 2013 to January 2015 the user base exploded from 54 million to 181 million.

Ad Blocking Has Gone Mainstream

Ad blocking software is usually tied to a browser extensions – there is very few ad blocking software that is standalone – so the people behind the software usually aren’t advertising their product. That means that most of the new users probably heard about the software from word of mouth, or simply being fed up enough with ads to do their own research.

Most ad blocking software is developed for desktops and laptops since mobile users need to be jailbroken (iPhones) or rooted (Android phones). But a new change in Apple’s development practices will soon change the playing field for mobile devices. Business Insider also stated that Apple’s Safari browser makes up about 52 percent of all mobile browsing, and features in iOS9 will enable software developers to create ad blocking software, whereas they previously haven’t been able to. Android commands a majority of the market, but is developed by Google, an advertising giant. Google has already removed ad blocking software from the Play Store, so it will be interesting to see if Google announces anything similar for the Android platform.

Users Are Fed Up with Ads

In Adobe and PageFair’s report, they surveyed 400 people in the US about why they have started using ad blocking software. According to them, many users don’t trust the way advertisers and publishers handle their personal information. Younger people believed that there has been an increase in the number of ads shown online, and noted that as the primary reason they’ve began to use ad blockers.

Many ad blockers don’t block all advertisements, however. Non-intrusive ads are usually whitelisted by default, though users can manually choose to block ads on a page with certain software.

Do you use ad blocking software? Let us know in the comments!

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Publishers Say That a Rise in Ad Blocking Software Is Costing Them Billions

If you"re a journalist, this could be of great interest. - http://clapway.com/2015/06/10/apples-latest-news-app-is-worrisome-for-the-journalists-123/

Apple’s News app can algorithmically compile stories from the major media giants.

If you’re a journalist, this could be of great interest. Apple has come up with the latest news app which will compile all the top stories algorithmically thus, controlling the news distribution. This news has definitely taken the entire media world by storm.

The media agencies are mostly worried about the technology companies owning the network and news distribution system. Apple is already is associated with highly established publishing partners for latest app named as News (which includes CNN). Read more about the app here.

News on the News App is expected to be revolutionary for the consumer but a death knell for many.

In this regard, there is huge confusion and one can notice immense war of words from around the world. As per some media companies, it is really difficult to pace up with mammoths in the global arena. Facebook was already controlling on the news consumption and now with the arrival of Apple’s new app, things are going get tougher.

According to the technology experts, this news app going to be more like a personalized magazine owning a large variety of stories. The content is going to be very engaging as it will have equal amount of pictures, maps, audio and visual content. Made for iPhones and iPads, the app is way to reach out to more and more readers. The media outlets which will participate shall be the complete owners of the money they make from selling the ads that are attached to their news. Though, these participants may cede on the control over the news environment.

With the arrival of this app, the individual apps or news brands shall only serve as the source. From the perspective of consumer, this is something great as they have a lot of pure content to read and from strong sources. At the same time, publishers shall also be able to earn brownie points.

News readers will see various topics they are following and publisher channels.

Experts say that from the end of Apple, there are no more loyal to any one news provider rather several places delivering news. This is definitely a setback for many news and media companies. Let’s hope something better comes up for the journalists.

As the early bird gets the worm–or in this case, the news–you’ll want to be awake for it. Try SensorWake to assure of this!:

Apple"s Latest News App Is Worrisome For The Journalists