Boston wearable device startup WHOOP, is going after “elite athletes and teams” with its next-generation wrist-worn strap measuring biometrics 24/7. The company’s technology is currently targeting professional players in major sports leagues, college athletes, Olympians, and even the U.S. military, but it could have wider appeal in the future.
Next-generation fitness tracker
WHOOP, a wearable wristband, helps athletes perform much better with its predictive analytics system for sportspersons and coaches. The unique feature about the company is that it collects data on factors such as skin conductivity and heart rate variability while tracking an athlete’s sleep to understand how the body recovers from exercise.
“WHOOP continuously measures every athlete’s strain and recovery, which helps balance training plans, prevent injury, and increase team performance,” the company said. This innovative “body-assistant” has already convinced an early group of elite athletes. Athletes and numerous Olympians are currently using the technology across all major U.S. professional sports leagues and college conferences.
Helping athletes and teams win more
The analytics make sure athletes avoid overtraining and undertraining. This is necessary in order to help them reach an optimal shape before competition.
“At the elite level, it’s no longer just about outworking your opponents to get an edge,” said Mike Mancias, the long-time athletic trainer for LeBron James, and now a WHOOP advisor. In fact, the key is to balance intensity with recovery, Mancias believes.
The WHOOP system presents a team dashboard to coaches and trainers to tailor-make training and game strategies for each athlete of the team. The data gets streamed via Bluetooth.
Informed decisions
WHOOP CEO and founder Will Ahmed built a system “that is always on.” The aim is to help athletes and coaches make informed decisions.
“Elite athletes require the highest level of body awareness,” said Ahmed. “Given the slim margin between success and failure, it’s surprising that most athletes don’t really understand what they’re doing to their bodies”. Ahmed believes that even the fittest athletes can overtrain, misinterpret fitness peaks and underestimate the importance of recovery and sleep. Can a wrist-band be the true game changer? We’ll see…
What do you think WHOOP and next-generation fitness trackers? Share your views in the comments section below.
MORE FITNESS AND HEALTH RELATED GEAR ON CLAPWAY TRENDS:
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WHOOP Futuristic Fitness Tracker For Athletes
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